5 Tips To Buy A Quality Watch Watch shopping Guide For Men
Purchase Watches Like A Pro
I’m the founder of Real Men Real Style.
Today, I’m going to give you five tips on how to go out there and buy a quality watch
without getting ripped off.
Guys, really quick.
I’m going to start this off with a story.
I was ripped off once, actually, on five watches.
I’m in Hong Kong almost a decade ago, there on business, exploring the city and I see
all these watches out there.
I get pulled into a backroom.
No, I didn’t get mugged but I kind of did because I spent $500 on five watches which
To this day, I’ve still got those watches.
I’ve got a Breitling.
I’ve got a couple of Rolexes.
I have this Louis Vuitton.
And I never wear them because I violated a couple of my rules here.
And really quick, those rules are, number one, educate yourself.
Number two, understand what true value is.
Number three, make sure that when you buy something it has buyer protection.
Point number four is make sure you understand the economics of pricing.
And point number five, have fun with whatever you buy.
And if you look at all those rules, I violated them whenever I purchased those watches in
the back alley years ago.
So let’s get into a little bit more detail.
But before I get started guys, I want to thank The Fifth Watches.
They’re a really cool company down in Australia and they are killing it on Instagram.
I want you to go check out their account.
These guys, they reached out to me.
They said, “Antonio, can you put together some good videos on watches?”
I said sure.
In fact, they sent me some samples.
They came in a really nice case.
Again, The Fifth Watches.
When you open this up — What I like about presentation like this is it makes a great
Look at that.
In fact, they come in five different designs.
These five different designs are available on the fifth of the month for five days only.
Go get on their VIP wait list and they open up on the fifth of the month and they’re available
for five days.
I know they make a limited number.
Some of the styles are actually sold out within hours, very cool company.
I’m impressed with the quality.
And I’ll use them as a little bit of an example.
But guys, if you go over and check out their website and you leave me a comment down below,
I’d love to hear which of the styles you really like and send me an email.
And what I’ll do is I get you a free copy of my PDF.
I’ve got a PDF that goes into a lot more detail.
I know some of you guys are wondering, “Antonio, how can I be able to read this out?
Can you talk more about the movement?
Can you talk more about the inside details of the watches and how to spot quality?”
And I’ll talk about that in the PDF.
So let’s get back to the points.
Point number one.
I talked about educating yourself.
Guys, there’s no getting around it.
You’re going to have to go out there and you’re going to have to learn more about watches.
But it’s not that hard.
And believe me, there’s a whole industry that is built around this because we love it.
I mean, there’s something about watches that makes them really cool.
It’s become collector’s items.
You hear people, there are entire forums dedicated to this stuff.
And immediately I’m thinking websites to go check out, a blog to watch.
You’re going to want to go check out worn&wound;, watchuseek is a pretty good forum.
There’s also brand specific watches.
So if you look to purchase Rolex or Breitling or some of these other ones, you can find
very specific ones to that.
I’ll talk about that at the end why that’s important.
TimeZone is another great website.
But you can also go to tried and true websites, which I’ve talked about in the past.
So go over to Art of Manliness, go check out Gentlemen’s Gazette, Primer Magazine.
All these guys, you’re going to have an intro to watches.
But you want to get excited about watches.
Because there’s a lot out there.
You can even go to your local watch store or maybe it’s going to be a department store
that sells watches.
Speak with the guy working behind there.
You may find yourself an expert, someone that you can talk with and engage with.
Also, there’s magazines out there.
Some of you, guys, like to just get a magazine once a month.
I would recommend if you find some good ones.
And there’s even an app out there.
It’s called Watchville.
They’ll bring in all the information out there.
The point is, guys, I want you to dive into this.
Because when you are informed, when you have an understanding of what we’re talking about,
you’re going to be able to make a much better decision.
Point number two is value.
And value isn’t — Why do I have this before pricing?
Because I believe that the true value of a watch is how often you wear it times how it
makes you feel divided by the price.
So price isn’t the most important thing.
I know some of you guys are on a budget.
Most of us are on a budget actually.
The example I had here, these fakes.
How many times do you think I’ve worn this Rolex?
How much did I pay for it?
The way it makes me feel, number of wears, is basically zero divided by 100.
This was a complete failure as watch.
Versus this one I got from The Fifth.
I feel really good about it.
It’s reasonably priced.
It’s reasonably priced, about $100.
It’s a nice looking watch.
I’ve already got compliments on it.
So the value of this watch is much higher than all these fakes I’ve gotten.
And that’s what I want you think about.
Because I don’t want you — I would rather you have save up for the watch you want or
when you out there and purchase one, buy one that you’re going to get a lot of wears out
But make sure that you get value out of the watch that you want.
So let’s talk about point number three, which is buyer protection.
And this one is really important especially when you’re looking to buy a watch online.
You want to make sure that you buy from a reputable buyer.
You want to make sure that you buy from a reputable company.
Those are two things which will have an effect.
When you buy from a reputable buyer, if it’s get damaged in shipping, if something happens
where you get a defective, you can actually work with them to resolve the situation.
When it comes to warrantees, that’s where having a manufacturer who stands behind what
he builds is very important.
Because if it’s a year in and you spent $1000 or $500 on that watch, then you want to make
sure you’re getting the right item.
Now, that brings us to point number four, which is the price economics of watches.
Now, understand some of these things are in their own world.
But in general, price, $250 under, that’s going to be consumer watches.
These are fashion watches, watches that you can purchase to go with an outfit to feel
If they break after a few years, you’re not going to feel too bad.
Maybe you will.
But these are not big investment watches for most people that talk about watches.
Now, under $1000, we’re going to start to see a lot of brands, higher end brands and
that’s where you really want to be careful.
Because there are some great deals out there, there are some not great deals that are simply
resting on their laurels and selling it because of the brand.
Beyond and under from $1000 to $10000, we start to get into luxury.
And that’s where you’re going to start some very well known names.
You’re going to see Citizen, Breitling.
This is where you want to make sure you’re getting what you pay for.
This is the world of luxury watches.
And beyond $10,000, ultra luxury watches.
And guys, what drives these prices?
Oftentimes it’s going to be exclusivity.
It’s going to be the material.
Some of these watches have diamonds in them or they’re made from gold.
All of these things have an effect.
Also the name and the heritage of the watch is going to have an effect.
Now, I haven’t really talked about heirloom watches.
And that’s for a whole another video.
I will say, guys, my stance on this is that watches are not an investment.
Point number five.
I think this one is probably the most important one.
Buy something that you’re going to enjoy and you’re actually going to wear.
So I’d been wearing this watch from The Fifth Watches for a while.
And my wife, I didn’t tell about it, she looked at it and she said, “Nice watch.”
And she looked at it and she complimented me on it and we talked a little bit about
it and then she was surprised to hear the price was only $100.
But that is where you get great value.
I don’t normally wear a watch.
In fact, getting into watches was something I wanted to do for a long time.
So I’m enjoying it.
I’m getting compliments.
I’m going to wear it tonight to take my kids to dance.
Because it’s a conversation starter.
It’s something you can have fun with, you can enjoy.
If you’re going to buy a higher end watch like a Rolex or a Breitling, go look at those
Go join the Citizen forum and have fun, enjoy it.
Treat it like what it is.
It’s something that it’s not just a functional piece although that’s a key component.
But it’s also a piece that you should enjoy and you should build and add into your wardrobe.
So that’s it, guys.
Hopefully, you enjoy the five tips.
All of the videos and information I put out here at Real Men Real Style, I’m going to
link over to the article, which will go into more detail.
And guys, if you go over to the article, you can also download that PDF, which I mentioned.
But I would love to hear from you in the comments down below which of the styles over at The
Fifth Watch do you really like.
And I’ve got one right here.
This is the white on brown.
I also showed you guys the black on black.
I guess, if you’re an all black rugby fan, this would be a great watch for you.
But guys, let me know down the comments and make sure to go over to Real Men Real Style,
send me an email.
I want to make sure that you get that free PDF, which I’m going to go into more detail,
more about the intricacies and the hand details, the materials, the band, all of that stuff,
so that you can make an informed purchasing decision.
Take care, guys.
See you in the next video.
[0:09:17] End of Audio